Why Conserve?
California is facing severe water challenges.
Water is in short supply for many cities, farms and businesses, and will remain so for the foreseeable future.
Drought conditions and environmental problems are reducing water deliveries to key regions of California. These regions will continue to see shortages even when normal rainfall returns.
Jobs are being lost in the hardest-hit areas, and growers are leaving thousands of acres unplanted and cutting back production of avocadoes, tomatoes, melons and other crops.
The state’s population continues to grow, with 60 million Californians now expected by 2050.
Climate change is ushering in new uncertainties for our water system, and longer periods of drought are likely in the coming decades.
These challenges mean we can no longer take a reliable water supply for granted. State and local water managers are working now on long-term solutions, but in the meantime, there is an immediate need for Californians to reduce their water use.
Conservation is one of the key strategies of a comprehensive solution to the state’s water challenges – and it’s something we can all do today.