New ads remind public to cut water use by 20%

January 23, 2014

Save Our Water launched a four-week radio advertising campaign today to make the public aware of the severity of the drought and remind them of Governor Edmund G. Brown Jr.’s call to reduce household water use by 20%.  The spots also direct consumers to the Save Our Water website, Facebook page and Twitter page for conservation tips and information.

Four different radio spots will be aired in the state’s five biggest media markets (Los Angeles, San Francisco, San Diego, Sacramento and Fresno) this week, and the weeks of Jan. 27, Feb. 10 and Feb. 24.  The spots will air in 14 additional smaller markets from Jan. 27 through the week of March 17.

The radio scripts are as follows (click on the link for the audio version): 

Script #1:

California is experiencing one of the worst droughts in state history.  That’s why the governor has asked everyone to cut their water use by 20%.  It’s easy to save.  Fix broken sprinklers.  Take shorter showers.  Visit saveourh2o.org for more water conservation ideas.  

Script#2

California is in a drought and the governor is asking everyone to reduce water use by 20%.  We all need to pitch in and save.  Visit saveourh2o.org for tips on how to conserve at home.  Or follow Save Our Water on Facebook and Twitter. 

Script #3

We’re in a drought and the governor is asking Californians to reduce their water use by 20%.  Take shorter showers.  Fix broken sprinklers.  Check for leaks.  For more tips on how to conserve at home, visit saveourh2o.org.  Or follow Save Our Water on Facebook and Twitter. 

Script #4

California is facing its driest year in recorded history. That’s why the governor has asked us to reduce our water use by 20%. We can't make it rain, but we can all do our part to conserve. Learn more at saveourh2o.org or follow Save Our Water on Facebook and Twitter.

Third Consecutive Dry Year Leads to Drought Emergency

Governor Brown declared a drought state of emergency on Jan. 17 and urged Californians to reduce their water use by 20%.  The governor directed consumers to the Save Our Water program to learn ways to reduce household water use, indoor and outdoor.

DWR conducted the first snow survey of the year on Jan. 3 and officials measured the snowpack's statewide water content at about 20 percent of average for this time of year.  According to DWR, the readings this month and in 2012 are the driest on record.  The next snow survey will be conducted on Thurs., Jan. 30.  Calendar year 2013 closed as the driest year in recorded history for many areas of California, and current conditions suggest no change in sight for 2014.